Equity Cooperative Livestock Sales Association is bringing live cattle auctions from its Richland Center market to CattleUSA. Buyers can now watch and bid in real time through www.cattleusa.com.
To bid online, visit the CattleUSA website, create a username and password, and submit a buyer approval form. New buyers without prior credit history must also complete Equity’s buyer application, available on www.equitycoop.com. Registration must be completed in advance, as approval takes time.
Current online bidders at Equity’s other five CattleUSA markets—Altoona, Maquoketa, Monroe, Stratford, and Waukon—must request separate approval for Richland Center. This location becomes the sixth Equity market to offer real-time auction streaming.
For questions about viewing or bidding at Richland Center, call 608-647-6151 or email richlandcenter@equitycoop.com.